A Dog Training Franchise!
What is a Franchise?
Franchising – Good or Bad
So what is it about Franchising that can be so devisive? Why do people think that a dog training franchise cannot deliver an ethical and effective service to clients?
The question I’m sometimes asked by potential clients is, something along the lines of “What experience does the franchisee have? How can they understand dogs and how to solve problems if they have only been a franchisee for a short period of time and have no former experience?”
That question shows that the person asking the question does not have a full understanding of the franchise business model. Franchising is a way of doing business that has a stringent accountability structure attached to it.
The idea of a franchise is to replicate the business the franchisor has been delivering successfully. If the franchisor can develop a set of systems that ensure the franchisee can deliver a service that is effective, ie: provides a solution, what does it matter how long the person providing the service has been a franchisee?
Franchise systems are exactly why people keep going to places like Subway or McDonalds or they use Jims Mowing etc. They know what they are going to get. They trust the system.
The key to a good dog training franchise business model is how robust and proven the system of service delivery is. The franchisee, recruited by the franchisor to be a capable representative of the company, is a conduit of the franchisor’s experience and business know how. They simply need to follow a pathway of service delivery/ training, that is shown to them when they go through the franchisee training stage.
However, at the end of the day, it is neither here nor there what the business model is. In the end, the true measure of a professional dog trainer is whether or not they can help the client with their dog related problems or requirements, franchise or not.
When I see dog trainers “bagging out” the franchise model that tells me that they are both lacking knowledge in how a good franchise system works and, maybe, in my opinion, don’t have the capital or motivation to fully develop their business into a franchise system and business model, so choose to shine a negative light on it to cover their shortcomings.